Finance Explained
Reading a Cash Flow Statement
A beginner's guide to the cash flow statement: operating, investing and financing activities, why profit is not cash, a worked example, warning signs and common mistakes.
Published~13 min read
Independent research · Est. 2026
Understanding the business behind the numbers.
A student-led publication exploring companies, financial decisions, markets and business strategy — built on original disclosures, with every source shown.
Featured company research
Draft — under verification~14 min read
The Economics of Convenience: Understanding Swiggy's business model and profitability
Food delivery, quick commerce, and the long road to profitability — read through Swiggy's own disclosures.
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View all →More research is in progress. Topics below marked "Planned topic" have not been written yet.
Finance explained
View all →Finance Explained
Reading a Cash Flow Statement
A beginner's guide to the cash flow statement: operating, investing and financing activities, why profit is not cash, a worked example, warning signs and common mistakes.
Published~13 min read
Finance Explained
Five Ratios Every Beginner Should Understand
Liquidity, leverage, margins and returns, explained simply
Planned topic — not yet written
Finance Explained
What EBITDA Tells You — and What It Hides
A careful look at one of the most quoted numbers in business
Planned topic — not yet written
Business & industry insights
View all →Business & Industry Strategy
Industry: Food delivery
The Economics of Food Delivery
Competition, convenience and profitability
Planned topic — not yet written
Business & Industry Strategy
Industry: Retail
How Retailers Build a Competitive Advantage
The DMart model
Planned topic — not yet written
Business & Industry Strategy
Industry: Quick commerce
Quick Commerce in India
Growth, unit economics and sustainability
Planned topic — not yet written
Business & Industry Strategy
Industry: Cross-industry
How Companies Use Competitive Advantage to Defend Market Share
Scale, cost, differentiation, brand, switching costs and distribution
Planned topic — not yet written
Business & Industry Strategy
Industry: Financial services
AI in Financial Services
Efficiency, risk and competitive strategy
Planned topic — not yet written
About the author
Diya Saya is a BBA Finance student at PES University, using this ledger to learn research in public.
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